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McLeish Orlando Lawyers Case Study

McLeish Orlando Lawyers

FOCUSING ON PERSONAL INJURY LAW

Overview

McLeish Orlando is a Toronto personal injury law firm with over 13 lawyers. They represent people who have been seriously injured and family members who have lost a loved one through the negligence of others. The law firm has achieved the largest personal injury settlements in Canadian history. 

McLeish Orlando Lawyers were looking to grow their online presence aggressively. They then decided to invest in online marketing with our digital marketing agency.

PPC
Campaign Goal:

Create a full marketing funnel to help Mcleish Orlando Lawyers develop brand awareness, engage with visitors and generate quality leads. In addition to exploring and identifying the most effective channel for the brand and optimizing their budget accordingly.

PPC
Strategy:

We have developed an omni-channel strategy to provide the best-integrated customer experience online. Marketing channels we used include Facebook, Instagram, Google Search & Display, and Bing.

Optimization:

We continually optimize landing pages using methods like A/B testings and optimize all digital channels performance to improve Mcleish Orlando Lawyer’s conversion rate and lead quality, and to decrease their cost per lead.

Results

Leads Generated:

Increased by 68%

0%

Conversion Rate:

Increased by 80%

0%

Cost per lead:

Decreased by 20%

0%

SEO
Goal & Strategy:

The SEO strategy for the law firm focused on increasing traffic and impressions to the website with technical SEO, onsite and offsite optimization.

Results

Organic Leads:

Increased by 214% year over year

0%

Organic Traffic:

Increased by 50% year over year

0%

Organic Impressions:

Increased by 50% in a few short months

0%

Our Services

We create scalable campaigns that fill your pipeline. From sophisticated tracking and targeting to measuring key performance metrics, we’re a trusted digital partner for hundreds of lawyerslaw firms.

WEBSITE + MOBILE DESIGN

SEARCH ENGINE
OPTIMIZATION (SEO)

PAY PER CLICK (SEM)

SEO SITE MIGRATION

ANALYTICS
+ REPORTING

MARKETING STRATEGY

CONTENT MARKETING

EMAIL MARKETING
+ AUTOMATION

CONVERSION RATE
OPTIMIZATION

Want more clients for your Law Practice? We create digital marketing campaigns that are proven to generate new, converting leads for your firm.

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