Russel Shanahan Case2019-03-07T16:35:02+00:00

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Russel Shanahan Law Case Study

BAKER & BAKER LAW FIRM

FOCUSING ON CRIMINAL LAW & SOCIAL SECURITY CLAIMS

Overview

Russell Shanahan is a lawyer in Rochester, New York. His law firm specializes in areas such as:

  • Social Security
  • DWI Defense
  • Criminal Defense

Russell first contacted us through Google paid ads. When we first started working with Russell, he wanted to gain more leads in Criminal Law. However, our law firm marketing agency outperformed his expectations one month after the campaign launched; Russell decided to work with us on his other practice areas and to grow his online presence on multiple digital platforms.

PPC
Campaign Goal:

Target new audience on Google and increase number of form fills and phone inquiries.

PPC
Strategy:

Our online advertising specialists developed a PPC strategy that focused on high-quality landing pages, getting relevant searches that drive high-quality leads, and constant ad testing.

Optimization:

We constantly improved account performance through landing page optimization using CRO, A/B testing and PPC optimization on keywords, audience, ad copies and bid strategy.

Results

Leads Generated:

Increased by 63%

0%

SEM Traffic:

Increased by 18%

0%

Cost per lead:

Decreased by 35%

0%

Our Services

We create scalable campaigns that fill your pipeline. From sophisticated tracking and targeting to measuring key performance metrics, we’re a trusted digital partner for hundreds of law firms.

WEB + MOBILE DESIGN

SEARCH ENGINE
OPTIMIZATION

PAY PER CLICK

SITE MIGRATION

ANALYTICS
+ REPORTING

STRATEGY

CONTENT MARKETING

EMAIL MARKETING
+ AUTOMATION

CONVERSION RATE
OPTIMIZATION

Want more clients for your Law Practice? We create digital marketing campaigns that are proven to generate new, converting leads for your firm.

Talk to one of our specialists

Get in touch

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