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Read Baker & Baker Law Case Study

BAKER & BAKER LAW FIRM

FOCUSING ON FAMILY LAW

Overview

Baker & Baker is a family law firm based in Toronto that has lawyers with diverse backgrounds working in different legal fields such as:

  • Mediation
  • Custody, Support
  • Professional Practice
  • Bus Valuations
  • Complex Tax
  • Pension

The firm contacted our law firm digital marketing agency in June of 2018 after attending one of the events with Google in Toronto. Their goals were to integrate digital marketing as part of their customer acquisition strategy and to assess the effectiveness of different digital channels in bringing in quality leads.

PPC
Campaign Goal:

Our online marketing specialists developed a PPC strategy that focused on increasing the number of phone calls and inquiry form fills at a lower cost per lead. The strategy mainly focused on Google and Bing Search Ads.

PPC
Strategy:

Target new audience who showed strong purchase intents on Google and Bing.

Conversion
Tracking:

We were tracking all digital touch-points of a client’s journey and use the data to optimize campaigns and marketing strategy. However, when it comes to reporting, we only count form fill or phone calls as conversions to show the real results and effectiveness of our PPC campaigns instead of counting clicks/impressions as conversions.

Results

Leads Generated:

Increased by 97%

0%

SEM Traffic:

Increased by 277%

0%

Cost per lead:

Decreased by 89%

0%

SEO
Goal & Strategy:

The SEO strategy for the law firm focused on increasing traffic and impressions to the website with technical SEO, onsite and offsite optimization.

Results

Organic Leads:

Increased by 11% in a few short months

0%

Organic Traffic:

Increased by 15% in a few short months

0%

Organic Impressions:

Increased by 12k in a few short months

0k

Our Services

We create scalable campaigns that fill your pipeline. From sophisticated tracking and targeting to measuring key performance metrics, we’re a trusted digital partner for hundreds of lawyerslaw firms.

WEBSITE + MOBILE DESIGN

SEARCH ENGINE
OPTIMIZATION (SEO)

PAY PER CLICK (SEM)

SEO SITE MIGRATION

ANALYTICS
+ REPORTING

MARKETING STRATEGY

CONTENT MARKETING

EMAIL MARKETING
+ AUTOMATION

CONVERSION RATE
OPTIMIZATION

Want more clients for your Law Practice? We create digital marketing campaigns that are proven to generate new, converting leads for your firm.

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