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Excellence, then, is not an act, but a habit.”
Our Clients’ Success is Our Success
Read Baker & Baker Law Case Study
BAKER & BAKER LAW FIRM
FOCUSING ON FAMILY LAW
Baker & Baker is a family law firm based in Toronto that has lawyers with diverse backgrounds working in different legal fields such as:
- Custody, Support
- Professional Practice
- Bus Valuations
- Complex Tax
The firm contacted our law firm digital marketing agency in June of 2018 after attending one of the events with Google in Toronto. Their goals were to integrate digital marketing as part of their customer acquisition strategy and to assess the effectiveness of different digital channels in bringing in quality leads.
Our online marketing specialists developed a PPC strategy that focused on increasing the number of phone calls and inquiry form fills at a lower cost per lead. The strategy mainly focused on Google and Bing Search Ads.
Target new audience who showed strong purchase intents on Google and Bing.
We were tracking all digital touch-points of a client’s journey and use the data to optimize campaigns and marketing strategy. However, when it comes to reporting, we only count form fill or phone calls as conversions to show the real results and effectiveness of our PPC campaigns instead of counting clicks/impressions as conversions.
Increased by 97%
Increased by 277%
Cost per lead:
Decreased by 89%
Goal & Strategy:
The SEO strategy for the law firm focused on increasing traffic and impressions to the website with technical SEO, onsite and offsite optimization.
Increased by 11% in a few short months
Increased by 15% in a few short months
Increased by 12k in a few short months
We create scalable campaigns that fill your pipeline. From sophisticated tracking and targeting to measuring key performance metrics, we’re a trusted digital partner for hundreds of lawyers & law firms.