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Recent Marketing Articles For Law Firms
Facebook Ads: 4 Tips for Creating the Best Ads
With an average of more than 1.45 billion active users per day, as well as very specific audience targeting functionalities, Facebook is noteworthy for being one of the best ad targeting sites. That is… [...]
How to Write an Effective Ad for Google
First things first: Google Ads are great if you know who you’re targeting. They are effective in getting and measuring leads and sales, but it does require ongoing investment. However, if you’re trying to [...]
Keywords that Convert to Paid Customers
Which of these searches do you think would have higher intent to convert to a lead? If you guessed the latter, you are correct. The likelihood of the person searching for “Vancouver Family Law [...]
The Ultimate Beginner’s Guide to Understanding SEO
This week’s blog post is a SEO Guide summarizing an educational SEO Webinar led by Soulpepper’s Digital Marketing Director, Mahan. Mahan’s skills and qualifications have been built from working in the digital marketing [...]
How to Utilize “Near Me” Searches to Improve Your Law Firm
If you’re a local business wanting to reach more people near you, then you’ve come to the right place. Utilizing “near me” searches can help your business appear before the eyes of your ideal [...]
What is SEO & How It Can Help Improve Your Law Firm
Ahh yes, SEO, the hottest topic in the digital marketing world and the most thrown around acronym in terms of marketing jargon. But what exactly is SEO? SEO, also known as Search Engine Optimization, [...]
Lawyer SEO: A Social Media Marketing Guide for Your Law Firm
Law firms looking for ways to get more high-quality traffic to their lawyer websites should consider lawyer marketing on social media. Social media marketing can provide law firms with a great opportunity to connect [...]
How to use email marketing to drive organic traffic (SEO)
Did you know that more than half of the people who receive a marketing email will go on to click through to your site? That is why you should be thinking of ways to [...]
Lawyer Marketing: How to Build an Effective Content Marketing Strategy
In lawyer marketing, a conversion happens when a visitor to your lawyer website responds to a call-to-action. So, depending on the actions you want visitors to take, a conversion may happen when a user [...]