Onsite SEO focuses on:
A lot of platforms like WordPress have their default country setting set to the USA. If you’re a business in Canada, you need to change this so your website can be indexed for a Canadian audience.
Make sure that your website is using words that align with what your target audience is searching for.
Checks that your website headers and descriptions are optimized for keywords, are simple, informative, and focused on getting a click.
Google judges you based on your competitors. If your competitors are constantly pushing out relevant content, while your website is static, Google will rank them higher because they are being more engaging and pushing out content for users.
Site Health Testing
Makes sure there are no errors appearing on the backend of your website, quickens your webpage loading time, cleans up our URL parameters, checks on your server connectivity.
Ensures your website is easy to navigate, understandable and mobile optimized.