Research has shown that 96% of people who need legal advice turn to a search engine. That is why SEO is no longer an option for law firms; it is a must if you want to survive. SEO, which stands for search engine optimization, is the process that is used to increase the number of people who visit your website by ensuring it appears in top search results. SEO involves configuring on-site and off-site elements to attract prospective clients.
For years, Google has dominated the online space as the most preferred search engine in the world. Therefore, when thinking about SEO, you should be thinking of optimizing your content for Google search.
Here are some things you should consider when focussing on SEO:
1. Keyword Research
Keyword research is a crucial part of SEO. This research is used to find out what search terms people use when they are looking online for a particular topic. Keyword research helps those practising SEO to discover the best keywords to target for content to achieve better rankings in search results. The way people behave online is constantly changing, so you must do continuous keyword research.
2. Lawyer-specific calls to action
A call to action (CTA) on your website is designed to encourage a visitor to perform a specific action. Creating calls to action for boosting SEO requires a different strategy from CTAs on other websites. On a website, for example, calls to action should be placed above the fold. This is the point at which visitors must start scrolling to read more information.
Websites should include a telephone number in a prominent location on each page. A page header is a good place to put your telephone number. You should also provide people with more than one way to get in touch with you. So, in addition to a telephone number, you might want to include a contact form and email address as well.