Search engine optimization
Search engine optimization (SEO) is the process that is used to get increased visibility from organic (unpaid) search results. Our SEO marketing specialists will optimize your web pages to ensure they pop up in the top search engine results. Research has shown that almost 95% of web traffic is shared between websites that appear on the first page of search results, with the average person not going beyond the top 5 listings. Because SEO uses specific keywords, we guarantee that in addition to increased traffic to your website, you will get more relevant leads as well.
Another way we can direct traffic to your website is by using pay-per-click (PPC) ads. With PPC you will only pay for an ad when it is clicked. PPC ads can appear at the top, bottom or to the side of search results. They may also appear on other websites that your intended audience may visit and then guide visitors back to your web pages. Ad placement is determined by how much you want to spend per click, target keywords, target audience and ad type.
Research-driven content marketing
Using keyword research, we can tell you exactly what your potential clients want to see on your website. With that information, we can develop unique content that provides them with the information they need. When we optimized this content, you will not only get more people visit your website, you will get them to stay there for longer too. Our team will also ensure your content is regularly updated to keep your visitors engaged.
Conversion rate optimization
If a visitor to your website takes a desired action, it is called a conversion. Your conversion rate is the percentage of the total number of visitors who take action. When potential clients find your website, if your content matches what they are searching for, you may convert these visitors into leads and eventually new clients. A low conversion rate means that your visitors are not finding what they need on your website. You must then make changes to either the design or the content on your website. Using our expertise in web design, content development and analytics, we will determine what is at fault and make the necessary changes.
Free marketing consultation
We at Soulpepper want to help you grow your law practice using the above mentioned tools, and more. We’d be happy to discuss the ways we can improve your online marketing and show you how we’ve done the same for other law firms just like yours. So, what are you waiting for? Call us today to set an appointment for a free marketing consultation. You have absolutely nothing to lose.