4. Use Google Search Console
Google Search Console is a free web service that directs and monitors how your website is seen by Google. The search console performs technical audits of your site to identify major errors or issues that may affect usability and indexing. It shows you the impressions and click-through rate as well.
To get the most from your Google Search Console you should submit your sitemap and ensure you’re targeting the right location. Also, monitor your indexing, fix web errors and optimize metadata based on feedback provided by Google.
5. Create a Google My Business account
If you want your law firm to appear in local business listings, you should create a Google My Business profile. Once you set up and verify your account, add a detailed business description, hours of operation, location, business photos and videos.
Are you looking for an online marketing agency?
At Soulpepper Digital Marketing Agency, we boast a team of experts with serious experience in online marketing. So, if your law firm is struggling with maintaining visibility online, give us a call to schedule a free marketing consultation today. Let us show you how we can help.