Law firms looking for ways to get more high-quality traffic to their websites should consider marketing on social media. Social media marketing can provide law firms with a great opportunity to connect with existing and potential clients. Using social media platforms like LinkedIn, Facebook Twitter and others, you can raise brand awareness and create targeted ads. Google showed that there was a strong relationship between social media presence and SEO when it revealed that the top 5 pages in Google search engine results are the ones that were most shared on Facebook, LinkedIn and Google+. Therefore. when you increase your social media presence, you will, in turn, see a boost in SEO.
If you want to develop a marketing plan for social media, here are some things you should do:
1. Create social media pages
When creating social media pages for your law firm, choose social media platforms where clients are most active. Since just about anyone could need legal services, this means you should go with the most popular social media platforms. These include Facebook, Twitter, Instagram and Snapchat.
2. Share pictures and videos
Certain social media platforms are only used for photos and videos. You may think you don’t need to create accounts on these platforms since you don’t have photos or videos to share. But that is not the case. Sharing photos and videos are a great way to humanize your law firm and make it easier to connect with clients.
3. Promote your social media pages
Once you have created your social media accounts, use every chance you get to promote your pages. You can promote your pages by including social media icons at the bottom of your website and online newsletters as well as in your email signature. You could also use social ads to reach your target audience.