4. Create user-friendly URLs
When a user sees your URL, they should know what the page is about right away. So, avoid random letters, symbols and numbers. Instead, use URLs that your visitors can read and remember to include your keywords.
5. Delete duplicate content
Ensure that none of your pages have more than one version on your site as you may be penalized for duplicate content. Also, do not plagiarize other pages as this too may also result in your website being downgraded in the Google index.
6. Make your site mobile-friendly
Most people who are ready to take immediate action search using mobile devices. That is why your website must be mobile-friendly. A mobile-friendly site will automatically scale its elements to match the size of the screen on which is being viewed. This will make it easier for all visitors to access your content.
6. Check Your Site Speed
Your site speed is very important for page ranking in the Google index. Why? Because a slow-to-load website can turn potential clients off by creating a poor user experience. Google determines that sites that perform well should be promoted in the search engine more than those that perform badly. So, ensure that your site is up-to-speed by checking for errors that might affect performance.
Do you need help with optimizing your website?
Search engine optimization is a process that requires a lot of time and effort. Additionally, you will not see the fruits of your labour right away. We at Soulpepper Digital Marketing Agency know that your main concern is providing your clients with the legal representation they need. That is why we will gladly take over all the work associated with optimizing your website to allow you to focus on what you do best. So, give us a call to schedule a free marketing consultation today.