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Personal Injury Law Firm Case Study
Personal Injury Law Firm
FOCUSING ON PERSONAL INJURY LAW
Overview
Personal injury law firm with over 13 lawyers. They represent people who have been seriously injured and family members who have lost a loved one through the negligence of others.
This personal injury law firm was looking to grow its online presence aggressively. They then decided to invest in online marketing with our digital marketing agency.
PPC
Campaign Goal:
Create a full marketing funnel to help the law firm develop brand awareness, engage with visitors and generate quality leads. In addition to exploring and identifying the most effective channel for the brand and optimizing their budget accordingly.
PPC
Strategy:
We have developed an omni-channel strategy to provide the best-integrated customer experience online. Marketing channels we used include Facebook, Instagram, Google Search & Display, and Bing.
Optimization:
We continually optimize landing pages using methods like A/B testings and optimize all digital channels performance to improve Toronto Personal Injury Lawyers’ conversion rate and lead quality, and to decrease their cost per lead.
Results
Leads Generated:
Increased by 68%
Conversion Rate:
Increased by 80%
Cost per lead:
Decreased by 20%
SEO
Goal & Strategy:
The SEO strategy for the law firm focused on increasing traffic and impressions to the website with technical SEO, onsite and offsite optimization.
Results
Organic Leads:
Increased by 214% year over year
Organic Traffic:
Increased by 50% year over year
Organic Impressions:
Increased by 50% in a few short months
Our Services
We create scalable campaigns that fill your pipeline. From sophisticated tracking and targeting to measuring key performance metrics, we’re a trusted digital partner for hundreds of lawyers & law firms.