Here are 3 easy ways you can perform better on “near me” searches and help your business:
1.Optimize your Mobile Website.
Most of the time, “near me” searches are performed on a mobile device. We’ve all gone to a website that has not been optimized for mobile and have had to zoom in and out of our phone screen to find what we’re looking for. Frustrating, isn’t it? Optimizing for mobile helps your customers easily find what they’re looking for and keeps them on your website for longer. A higher retention rate on your website also tells Google that your website is credible and will help you rank higher when someone searches for businesses in your industry.
2.Fill Out Your Google My Business Profile Completely.
Google loves information. The more information you provide search engines, the easier it is for it to categorize your website. Websites that have easily accessible information for their customers automatically rank higher in the SERP than websites that do not. An easy way to feed more information about your company online is to make sure you fill out every section possible in Google My Business. By adding things such as your phone number, hours, address, a description of business, photos, social media posts, events, and more, you can better promote your business to all the people that come across your listing.
When determining how you rank between your local competitors, Google uses reviews as part of a ranking metric. That is why having positive reviews will not only encourage people to come to your business once they’ve found it, but it is also important beforehand, during the searching phase. Search engines like Google will always rank highly rated businesses above low-rated businesses. So encourage your customers to leave a positive review!